Ruth Yimika Awogbade

Since I can remember, I've always loved creating and communicating. Growing up, I could either be found talking, playing sports or playing around on my dad's computer. One of the first businesses I created was in primary school when Teletubbies were at the height of fame (lol a #throwback if ever there was one) and I would print off posters and sell them to other kids at breaktimes. Equally some of the people I admire the most (such as Michelle Obama, Serena Williams and Angela Ahrendts) have been people who used their platform to communicate incredible messages that inspire so many.

Although I studied Politics, it was only after I graduated from Durham and went on to work for L’Oreal and then Burberry that my love of fashion developed. In conjunction with this, my passion to inspire others was harnessed and led me to start a magazine for women called MAGNIFY so a lot of my time is spent creating editorials and editing.

Connecting first in 2009 (mainly over our love of Manchester United), I could have never imagined Ayo and I would it end up at this point. Excuse the cheese (!) but he truly is my best friend - the one I'm excited to experience the highlights and challenges of life with. I once heard a quote 'your life partner will be your greatest asset or your biggest liability' and in our journey so far, I know this to be true. We have always supported each other in our personal projects so it's exciting to finally get the opportunity to work on something together.


I once heard a quote ‘your life partner will be your greatest asset or your biggest liability’ and in our journey so far, I know this to be true.